Dic
17
2017
The title is the classic phrase that mothers (and especially our grandmothers) often repeated after we arrived home with some “bargain” when a few days later, it broke or shrunk three sizes after the...

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Dic
13
2017
El texto del titulo, es la clásica frase que madres y sobre todo nuestras abuelas nos repetían cuando llegábamos a casa con algún “chollo” y que a los pocos días se rompía o encogía...

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Jun
4
2017
It must be a model that returns us to basics, i.e. innovation, customer closeness, flexibility, speed, processing and orientation results. Our founders did. Customers ( internal and external ), product, distribution and stores as...

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Oct
12
2014
Some weeks ago I saw Simon Sinek’s presentation How great leaders inspire action on Ted.com. It maily explained what great leaders have in common and it arrived to the conclusion that all of them...

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Sep
16
2014
Fuentes: Vogue, Pilar Tapia, pasarela 360º, Es el modus operandi característico de las nuevas generaciones. Los modelos de marketing que hemos utilizado hasta ahora están absolutamente muertos, y caducos. La generación alfa ( nacidos...

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Ene
1
2013
¿Te Atreves a Soñar?

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Dic
8
2012
¿Por qué hacemos lo que hacemos en el retail?

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Dic
7
2012
A few weeks back I saw a presentation by Simón Sinek. It was called “How Great Leaders Inspire Action” signalling the importance of the questions Why? What? and How? The presentation explains how some...

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Nov
14
2012
If you can be a product manager, you can acquire the experience of acting as a CEO. The skills gained in product roadmapping, prioritizing tasks, interoffice communications, customer understanding, and product marketing are absolute...

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Oct
27
2012
We are in times of crisis, not only economic crisis but in my opinion we also have to consider a crisis of values. Everybody is looking to reinvent themselves, in order to find new...

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